Primary Source:
Audio message from Jabhat al-Nuṣrah’s Abū Muḥammad al-Jawlānī: “About the Fields of al-Shām”
Ahmad Muaz al-Khatib (post 1 and post 2)
Secondary Sources:
In Syria, the Jihadist Campaign for Hearts and Minds | TIME.com
Al Nusrah Front leader renews allegiance to al Qaeda, rejects new name – The Long War Journal
Nusra Front members in Syria have never masked al Qaida ties | McClatchy
Jabhat al-Nusra Declares Allegiance to Al-Qaeda – Al-Monitor: the Pulse of the Middle East
On January 22, 2012, a new post on the Shamukh al-Islam Forum teased a big announcement from Syria. It included the below banner:
A day later, on January 23, Jabhat al-Nusrah announced itself via its al-Manarah al-Bayda’ Foundation for Media Prouction, which included an audio message from the leader of the new group Abu Muhammad al-Jawlani.
A week later, I wrote a short analysis of the video, maybe the first, if not one of the first to look at the group before it became more well-known by the end of 2012. Interesting reading it back now a decade later, considering where its successor group Hay’at Tahrir al-Sham is today and how Jawlani now is front and center compared to the first few years when he wouldn’t show his face. Here is the original video release:
Syrian Jihadism 