On January 22, 2012, a new post on the Shamukh al-Islam Forum teased a big announcement from Syria. It included the below banner:
A day later, on January 23, Jabhat al-Nusrah announced itself via its al-Manarah al-Bayda’ Foundation for Media Prouction, which included an audio message from the leader of the new group Abu Muhammad al-Jawlani.
A week later, I wrote a short analysis of the video, maybe the first, if not one of the first to look at the group before it became more well-known by the end of 2012. Interesting reading it back now a decade later, considering where its successor group Hay’at Tahrir al-Sham is today and how Jawlani now is front and center compared to the first few years when he wouldn’t show his face. Here is the original video release: